Chapter 2: Know Your Salmon

A much smarter way to go fishing in the Google, is to identify which particular fish you want to catch and fine-tune the choice of bait, gear, and fishing methods that attract them. You are fishing for your Salmon, the ideal clients for your business. Don’t waste your time and bait catching other fish and throwing them back.

Salmon Fishing in the Google 2020 by Pete Nicholls