{"store":{"baseInfo":{"podcastTitle":"Salmon Fishing in the Google","slug":"salmonfishinginthegoogle","podcastDescription":"A practical audiobook guide to catching new customers online. Now available to all as a free podcast. Duration 2 hours.\nAuthor and presenter: Pete Nicholls https://www.linkedin.com/in/penichol/\n\nAlthough the author has made every effort to ensure that the information in this audiobook was correct as of Jan 2020 the author does not assume and hereby disclaim any liability to any party for any loss, damage, or disruption caused by errors or omissions, whether such errors or omissions result from negligence, accident, or any other cause. In other words, keep learning and take care out there people :)","podcastLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/11239974/Salmon-Fishing-in-the-Google-Podcast-2020.jpg","podcastShareLogo":null,"podcastUrl":"https://salmonfishinginthegoogle.podbean.com","podcastCanSearched":false,"feedUrl":"https://feed.podbean.com/salmonfishinginthegoogle/feed.xml","theme":"elegant","podcastDeepLink":"https://www.podbean.com/pu/pbblog-tumci-ab8226","removePodbeanBranding":"no","brandingLogo":null,"timeZone":{"timeZoneId":30,"gmtAdjustment":"GMT+00:00","useDaylightTime":1,"value":0,"text":"(GMT+00:00) Greenwich Mean Time : Dublin, Edinburgh, Lisbon, London","daylightStartTime":"Last Sunday of March +1 Hours","daylightEndTime":"Last Sunday Of October +1 Hours","timezone":"Europe/London"},"podcastDownloads":null,"totalEpisodes":12,"showComments":true,"iOSAppDownloadLink":null,"customizeCssUrl":null,"androidAppDownloadLink":null,"showPostShare":true,"showLike":true,"author":"salmonfishinginthegoogle","engagementStatsBaseUrl":null,"shareEmbedLink":"https://admin5.podbean.com/embed.html?id=pbblog-tumci-ab8226-playlist","language":"en","sensitivitySessionExpireTime":3600,"podcastApps":[{"name":"Apple Podcasts","link":"https://podcasts.apple.com/gb/podcast/salmon-fishing-in-the-google/id1556275307","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/apple-podcast.png","title":null},{"name":"Podbean App","link":"https://r4j68.app.goo.gl/?link=https%3A%2F%2Fsalmonfishinginthegoogle.podbean.com%3Faction%3DopenPodcast%26podcastId%3Dpbblog11239974%26podcastIdTag%3Dtumci&dfl=https%3A%2F%2Fsalmonfishinginthegoogle.podbean.com&utm_campaign=pb_web&utm_source=podbean_web&utm_medium=dlink&imv=670&amv=530&isi=973361050&ibi=com.podbean.app.podcast&ipbi=com.podbean.app.podcast&apn=com.podbean.app.podcast","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/podbean-app.png","title":null}],"components":{"base":[{"id":"MainStyle","val":"light"},{"id":"Font","val":"Avenir"},{"id":"SecondaryFont","val":"Avenir"},{"id":"PlayerColor","val":"#8fc31f"},{"id":"PlayerStyle","val":"player1"},{"id":"PlayerWave","val":"show"},{"id":"Favicon","val":null},{"id":"CookiesNotice","val":"hide"},{"id":"CookiesNoticeContent","val":"

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Organic search is like making a very good net to catch the fish as they swim by. As the river Google is a search engine, this ongoing effort to weave a net in the path of your salmon is called Search Engine Optimisation (SEO).

Salmon Fishing in the Google 2020 by Pete Nicholls

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Salmon Fishing in the Google 2020 by Pete Nicholls

Chapter 7: Weaving Your SEO Net

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